Your clients already trust you with their marketing. You run their ads, build their sites, manage their social. Texting is the one channel most of them are not using, and it is the one they would own outright. Adding SMS as a service is one of the simplest ways to grow what each client is worth to you, without chasing new logos.
This is a guide to adding texting to what your agency sells: how white-label works, what the margin looks like, and how to package it so it sells itself.
Most of what an agency sells is rented. Ad reach belongs to the platform. Search ranking belongs to Google. A text list is different. Your client owns every contact on it, and those contacts read their texts at about a 98% rate. When you hand a client a channel they own and that actually gets read, you look good, and you look good every month.
It also fits how you already work. You are already the person who sends their promotions and manages their campaigns. Texting is one more channel on the same job, not a new relationship to sell.
White-label means you resell the texting platform under your own brand. Your logo, your name, your prices. Your client logs into what looks like your product. Behind it, Memorable runs the sending, the compliance, and the carrier registration. You own the account and the relationship. We stay invisible.
You are not building software. You are putting your name on a platform that already works, and keeping the margin between what it costs you and what you charge.
The economics are simple enough to run on a napkin. The platform costs you $149 a month. Message credits cost you 2.5 cents each at wholesale. You resell those credits to clients at anywhere from 4 to 10 cents, and you set your own monthly management fee on top.
Say you charge a client $99 a month to manage their texting, plus credits at 5 cents. If they send 2,000 texts a month, that is $100 in credits you bought for $50. Between the management fee and the credit markup, one modest client covers your platform cost. Every client after that is margin.
Do not sell "SMS credits." Sell an outcome. Package texting as a done-for-you service: you set up their signup keyword and QR code, you write and schedule their campaigns, you watch the results. Price it as a flat monthly retainer so the revenue is predictable for both of you.
A simple three-tier menu works well. A starter tier for a single location with one send a week. A growth tier with two sends a week and automations. A managed tier where you run everything. Same service, three price points, and clients self-select.
You do not need new clients to start. Look at your current roster. Which of them runs promotions, has a storefront, or takes bookings? Those are your first texting accounts. You already have their trust and their number. Adding a channel to an existing client is the easiest sale you will make this quarter.
Ready to resell? See how white-label texting works with Memorable, your brand and your prices. Explore white-label →
