AI can draft and time your texts fast, but a human should approve every send, so here is what helps and what is only hype.
RCS brings verified senders, read receipts, and images to business texting, all built on the SMS list you already own.
Renting attention on social means starting from zero every post, while owning a text list means the audience stays yours.
Paid social rents an audience you never keep, while a text list is one you own, and more local budgets are moving that way.
Texts get seen at about 98 percent while email sits near 20, and in 2026 more local owners are finally acting on that gap.